Category

Graphic Identity
Brand Platform
SoMe Content
Logotype
Print Production

Overview

Toothë is a dental care brand that puts sustainability and clean ingredients in the heart of its products. With its high quality, carefully selected natural ingredients and packaging made from biodegradable material it answers todays demands from eco-conscious consumers.

Approach

I created an identity that was inspired by the purifying and clean ingredients in Toothës products.With emphasis on a recognisable and consistent identity I created a minimalistic packaging and identity that puts focus on playing with typography. I wanted to use a simple graphic element that played well with typography and reminding of the simple and clean ingredients in the products, hence the simple line.