Category

Graphic Identity
Webdesign
Logotype
Print Production

All images are for inspiration only

Schoolproject

Overview

Sanna La Fleur is a Swedish house and techno DJ who actually started her working life as a pharmacist.

Magic, nature and flow pretty much sums upp La Fleurs personality and sources of inspiration, and so the challenge in creating a visual identity for her was combining all of the above while having a clear form through out the identity.

Approach

The concept of the identity is based on the alchemic process, because DJ:ing is just another form of alchemy.

The logotype was inspired by the dynamic and movement of art nouveau but with a modern twist.

The shapes are an interpretation of elements from the alchemic world and helps build the identity as well as play together with the chosen colors and reinforce the alchemic aesthetic.