Category

Branding
Website, mobile site
Typography
Logotype
Print Production

All images are for inspiration only

Schoolproject

Overview

The brief was to revitalise the communication of the Royal Dramatic Theatre, an institution dedicated to everything from classical to modern newly written theatre.

As of March 2020 Dramaten has a new director who wants to broaden the audience and become a house and meeting point for everyone, regardless of background or position in society. A house that dares to take risks and is not afraid of provoking or seen as controversial.

Approach

The identity I created is inspired by the movement and dynamics that exist in a theatre. By the always new and ever changing energy.

The colors and typography increases the playful and spontaneous vibe of the project, and photography when it appeared, helped to balance the compositions.

These gathered elements allowed me to create coherent, and at the same time diverse pieces for all areas of the project.